Project: New Logo, New Mission Statement, Business Cards and Product Packaging
Industry: B2C | Healthcare
Audience: Healthcare Professionals
My Role: Creative Direction, Graphic Design, Photography, Copywriting
Software Used: Adobe Illustrator, Adobe Photoshop
BEFORE (Original Logo)
ABOUT THE PROJECT
USppe is a startup focused on selling products for the "isolation" and protection
of healthcare professionals. Their focus
is national, so they wanted their logo to maintain a USA theme while looking modern.
I used an eagle and created the wings to look like a human hand to blend the hand more into the logo and to convey one of their core products — gloves.
Product Packaging: I designed the boxes
for their exam gloves, masks, gowns and shoe covers.
Copywriting: Revised Mission
Statement: Worked directly with the
CEO and a copywriter to rewrite USppe's Mission Statement.