Esprit Communications

 

Houston, Texas

rebecaeigen@me.com

281 799 2900

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© 2016 EspritCommunications.net

The

WORK

BILLBOARD DESIGN

Project: Billboards

Client: Spring  Branch Medical Center

My Role: Creative Direction, Graphic Design

Industry: B2C | Healthcare

Software Used: Adobe Photoshop, Adobe Illlustrator

Spring Branch Medical Center hired me to create billboards. Their primary objective was about readability so the use of words was to be at a minimum. I worked with a trusted long-time copywriter to come up with the copy and then photographed the ER and the hospital. I used photoshop to do retouching on the building so that the hospital name and the ER would be merged together.

The baby was stock photography but the 50th Anniversay Logo I created in Adobe Illustrator which was used in many ads and even a pocket folder that year.