Client: Spring Branch Medical Center
My Role: Creative Direction, Graphic Design
Industry: B2C | Healthcare
Software Used: Adobe Photoshop, Adobe Illlustrator
Spring Branch Medical Center hired me to create billboards. Their primary objective was about readability so the use of words was to be at a minimum. I worked with a trusted long-time copywriter to come up with the copy and then photographed the ER and the hospital. I used photoshop to do retouching on the building so that the hospital name and the ER would be merged together.
The baby was stock photography but the 50th Anniversay Logo I created in Adobe Illustrator which was used in many ads and even a pocket folder that year.